top of page


Why some brands look scammy and how to avoid it
What makes a brand look "scammy"? Learn what practices raise red flags and what you can do to create a brand that exudes trust.
Luna Guo
Jun 24, 20246 min read
0 comments


OkCupid: A case study on positioning strategy
A look into a brand's move to conform to dating app swipe culture and how that move cost it its unique market differentiator.
Luna Guo
Apr 18, 20244 min read
1 comment


When holiday deals go ho ho no
'Tis the season... for consumerism! Time to purchase all the gifts for people on your list--and more. Maybe add a few purchases for...
Luna Guo
Dec 19, 20233 min read
0 comments


The problem with testing and learning
Most of us are familiar with the test and learn process, whether it be through Lean Startup, Agile, or a variety of other contexts. You...
Luna Guo
Dec 5, 20233 min read
0 comments
bottom of page